Stationery

Brand identity encompasses the business’ service reputation, product quality, features and benefits, performance and value. Office supplies also contribute to this identity.

Corporate identity can be enhanced by employing business stationery with the business logo or image. Using uniform office stationery is just an extension of building a brand identity within and beyond the company. Stationery can become effective advertising tools. If done correctly, stationery effectively conveys what the company is about and what it offers to the audience.

Stationery designs are varied. The important aspects include the paper type, the look, the ink color, and the company information to be included.

Cotton and wood are two popular paper types for stationary. Wood is commonly used, but cotton gives the impression of higher quality. Cotton is more durable and has a rich texture. It is preferred for corporate letters and memos and designed to impress. Paper is usually white or light colored.

For ink, blank and grey are commonly used for company documents. Less common are gold, red, blue, and other attractive colors. It is important that the ink color contributes to the overall look and feel of the stationery.

As for the information included in the stationery, the name of the company, contact number, and address, is commonly included. Individual names are also added.

Higher quality stationery is embossed or engraved. These give the stationery a very strong impression.

Choosing the right stationery for your business is very important. Think of what you want to say about your company. Design the stationery to convey that message.

Corporatenewsletters.co.uk handles design and production of your enterprise-wide stationery requirements, including front office stationery such as invoices, letterheads and business cards, also back-office requirements such as templates for specialized forms, goods transit and receipt notes. All stationery designs can be produced for both printed and digital distribution.